At Lifeway, we provide our data in accordance with Direct Marketing Association Guidelines and in a manner which gives due consideration to matters concerning privacy and confidentiality. Because the list that you are selecting contains information about children, you will be required to provide Lifeway with sample mail pieces, telemarketing scripts, ad copy, direct mail solicitations or other communications intended to be sent to the names on the list provided. We appreciate your assistance in complying with these rules of ethics.