Tips and tools for a successful VBS

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VBS Marketing

Today, Vacation Bible School—better known as VBS—remains one of the most popular church programs in America. Lifeway Research released a few findings from a study that discovered 69% of American parents (churched AND unchurched) would encourage their children to attend VBS if they were invited by a friend. Let that sink in a minute—IF they were INVITED.

All it takes is an invitation? What are you waiting for? Let’s get started!

Mailing Lists and Custom Postcard Invitations

Lifeway is committed to offering high-quality, affordable VBS resources that share the Good News of Jesus accurately with all ages.

A personal invite will go a long way in reaching children in your community. Make sure to encourage your VBS leadership (directors, teachers, organizers, parents) and church members to invite people. Having invite cards ready to go makes it easy.

Lifeway Prospect Services offers a variety of postcard invitations to help you connect with your community and invite people to your VBS, regardless of your theme. We have traditional vacation bible school invitations or backyard invites for use with neighborhood VBS's. Pair your chosen postcard with a families with children mailing list to speak directly to households with children. Plus, there's a quick turnaround—we will mail your postcards in only 2 business days.

Have members help you promote your VBS with yard signs.

Members can help you get the word out about your vacation bible school with our yard signs. They can be placed in members yards and around your community. These 18" x 24" yard signs are two-sided and can be customized with your church name and VBS information.

Grab your community's attention for your VBS event with these banners!

Lifeway Prospect Services is now offering banners to promote your Vacation Bible School event! These banners come in two sizes, 3’x6’ and 2’x8’, and can hang virtually anywhere! These full-color banners are customizable to reflect your church information.

Promote your VBS event with posters in your church and around your community!

Not interested in banners? That’s OK, we have more ways to promote your Vacation Bible School event with posters. Posters are 18"x12" in size and can easily hang anywhere in your church and throughout the community - bulletin boards, windows, church doors you name it.

Bookmarks

VBS Bookmarks are a great and affordable gift or handout for VBS attendees at your church. They are 2"x6.5" and can be customized with your church information. Choose a design or upload your own design.

Door hangers

Door hangers are perfect for VBS, customize your door hangers with your event and church information. These door hangers are full color and printed on high quality paper stock. They are offered in 3" x 7.25" and 5.5" x 11" sizes and are delivered to you with a hole to hang on neighborhood doorknobs in your community.

2025 VBS Theme